Detail Up
Resources10 guides & comparisons

Car detailing marketing guides and comparisons

hipages vs your own ads. SEO vs Google Ads. What a lead should cost. Written by the people who run the campaigns — with our own account numbers where they help, and sources where we quote someone else's.

Lead generation28 September 20269 min read

What a car detailing lead costs in Australia in 2026

Airtasker, Bark, hipages, ServiceSeeking, Yellow and Google lead ads priced against your own Google and Meta campaigns. Real 2026 numbers for detailers.

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Comparisons8 min

Airtasker vs your own marketing: the maths for a detailer on a $150 job and a $1,200 job

Commission maths on Airtasker and Bark against your own ads, worked on a $150 detail and a $1,200 coating, plus who owns the customer afterwards.

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Lead generation9 min

When detailing demand moves in Australia and New Zealand, and how to budget for it

Pre-Christmas rush, hail season, pollen, spring pre-sale, EOFY and New Zealand's nor'westers and grit: when detailing enquiries rise and how to budget for it.

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Lead generation9 min

What an auto detailing lead costs in the US and Canada in 2026

Thumbtack, Angi, Yelp, Bark, HomeStars and Google Local Services Ads priced against your own Google and Meta campaigns. Real 2026 numbers for detailers.

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Comparisons8 min

Thumbtack vs your own Google Ads for a detailing business

Shared pay-per-lead marketplace against exclusive search ads you own. Worked math on lead cost, close rate and job value for US detailers.

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Lead generation9 min

Marketing a detailing business through winter in the Salt Belt and Canada

Pre-winter coatings, the spring salt rush, interior work and when to keep ads running or throttle them. A season plan for northern US and Canadian detailers.

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Lead generation8 min

Speed to lead: why the first five minutes decide whether a detailing enquiry books

The research on lead response time, what it means for a one-person mobile detailer, and a call-back system you can run from a phone between jobs.

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Google Ads9 min

Google Ads vs Meta Ads for car detailers: which to run first

US 2026 benchmarks for automotive services on Google and Meta, where each platform wins for detailers, and Detail Up's own detailing lead costs.

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Pricing & profit9 min

How to sell more ceramic coatings: durability facts, price tiers and the follow-up that closes

Manufacturer durability claims, coating prices in Australia, the US and the UK, how to lay out tiers, and how to retarget people who priced a detail.

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SEO8 min

Getting Google reviews for a detailing business without breaking the rules

What Google's review policy bans, the FTC, ASA and ACCC positions in one paragraph, the BrightLocal numbers, and a post-job review system that runs itself.

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New guides are added as they are written, researched and sourced. If there is a comparison you would like us to do, ask.

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