How we generate paint protection film leads
A PPF buyer is usually protecting a new or prestige vehicle and has a specific budget in mind. We build a PPF page with partial-front, full-front and full-body packages and a price range for each, a Google campaign on "paint protection film", "PPF [city]" and "clear bra" (US) terms, and Meta campaigns targeting new-car and EV owners with installation and self-healing video. Retargeting joins the coating and PPF pages, because the same customer buys both.
How we do itPaint protection film lead generation, built for the paint protection film buyer
Packages on the page
Partial front, full front, track pack, full body, each with a from price.
Prestige and EV audiences
Meta targeting and search terms built around the vehicles that get filmed.
Installation video
Film application, self-healing demonstrations and finished panels as the creative.
Bundle with coating
Every PPF enquiry is offered a coating on the exposed panels.
When paint protection film demand moves
Tracks new-car deliveries and, in cold markets, the pre-winter protection window. Prestige and EV buyers book year-round.
The paint protection film marketing mistake we see most
Treating PPF as an add-on line on a detailing page. It is a separate purchase with a separate buyer and a separate search, and it deserves its own page, campaign and creative.
What a paint protection film lead is worth
PPF runs from roughly $1,500–$2,000 partial front to $4,000–$7,000 full car in Melbourne, US$1,800–$2,500 full front and US$5,000–$8,000+ full vehicle in the US, and from £1,250 front end to £3,500 full coverage plus VAT in the UK. A single booked install can justify a month's marketing on its own.
Every enquiry is tracked to its source, and the monthly report shows cost per enquiry by campaign. The revenue goal calculator shows how many paint protection film leads a month it takes to hit a revenue target at your close rate.
