Detailing revenue goal calculator: how many leads does your target take?
Set the monthly revenue you want, your average job value, your close rate and a cost per lead, and see the jobs, leads and marketing budget it takes.
Your numbers
Rough figures are fine. Everything on the right updates as you drag.
Revenue from new-customer jobs you want the marketing to produce each month.
A full detail might be $350–$500; a ceramic coating $1,000–$2,000.
Leads that become paying jobs. Called within five minutes, detailing leads close well above one in three.
Across the detailing accounts we run: $10.81 blended. The US automotive-services benchmark is US$29.96 (WordStream, 2026).
What is left after products and labour.
To bank $20,000 a month at $450 a job you need 45 jobs, which is 149 leads at a 30% close rate.
11 a week.
8% of the revenue goal, at your cost per lead.
$88,332 a year, if it holds.
Cost per lead divided by close rate.
What moves the number most
Three levers, each applied to your figures.
Answering enquiries within five minutes and selling coatings alongside details move the first two levers; cost per lead is the one most agencies talk about and usually the smallest.
Estimates from the numbers you entered, not a forecast or a guarantee of leads, jobs or revenue.
How to use a revenue goal to size detailing marketing
Start with the revenue you want the marketing to add, not the revenue you already have from repeat customers and referrals. Divide by your average job value to get jobs, then by your close rate to get leads. That lead count, at a realistic cost per lead for your market, is the marketing budget: ad spend plus management.
Two things change the answer more than anything an agency does. Close rate: a detailing lead called within five minutes books far more often than one called the next day, which is why the speed-to-lead guide matters more than any keyword. And job value: a business selling coatings and correction alongside details needs a fraction of the leads a wash-only business does to hit the same number.
The lead value calculator works the other way, from a lead to the profit it produces. On the call we use both, with the cost per lead from comparable markets on the results page, to set a starting budget for your territory.
Want this sized for your market?
Tell us your revenue goal, services and city. We will check whether your territory is open and set out the budget and campaigns it would take.
- Australia (03) 6315 9112
- USA & Canada (619) 436 1017
- One detailer per territory