Every figure is taken directly from a Google Ads, Meta or call-tracking dashboard: what was spent, what came back, what each enquiry cost. Nothing estimated or projected.
About usAustralian owned, detailing only
About Detail Up
A lead generation agency that works only with car detailing businesses. Australian owned, run from Tasmania, with clients in five countries.
Who we are
A marketing agency built by people who have run detailing businesses
Detail Up started because the founders had built and marketed detailing businesses and found that no marketing agency understood them. Generic agencies treated a $150 wash and a $1,500 coating as the same customer, sent every click to the homepage and reported impressions. Marketplaces sold the same enquiry to three competitors and kept the customer.
So we built the system ourselves: a website structured by service, Google Ads by service with negative keywords from day one, Meta campaigns built on before-and-after video, a Business Profile set up to Google's rules for mobile operators, and call and form tracking on all of it. It produced enquiries at a cost that made detailing very profitable, and other detailers asked for the same.
Today Detail Up runs that system for one detailer per territory in Australia, the United States, Canada, New Zealand and the United Kingdom. The same team also runs campaigns for trade businesses under True Blue Tradie Marketing, which is where the agency-wide figures on the results page come from.
The team
The people behind Detail Up
Campaigns, reporting and website builds are run from Tasmania by the people you speak to on the call. Nothing is handed offshore.
Founder
Josh Kealy
Runs the strategy, the campaign builds and the detailing client accounts. Started Detail Up after building and marketing detailing businesses of his own.
How we work
How we work
Four rules that every program follows.
One detailer per territory
We never take on two competitors in the same area. Your enquiries are yours.
Fees tied to results
You pay for performance. The terms are written down before anything starts, and if the leads do not arrive, neither does the fee.
Everything in your name
Website, domain, ad accounts, Business Profile and data. If you leave, it all goes with you.
Numbers, not adjectives
Every figure on this site is from a Google Ads, Meta or call-tracking dashboard. The report you get each month is the same.
Where we stand
What Detail Up will not do
Promise a fixed number of jobs
Nobody controls Google's results or a customer's decision to book. We give a range for your market and report what happened. Consumer law in every country we work in treats a guaranteed-results claim as one that needs proof, and we agree.
Share or resell an enquiry
Every lead is generated for one business and delivered to one phone.
Write or buy reviews
Google's policy prohibits it and so do the FTC, the ASA and the ACCC. Reviews on this site, when we publish them, are as written by the client.
Lock you in
Programs run month to month after the initial period, and the assets are yours.
Results
Detailing lead generation results from live accounts
6,670+
Detailing enquiries generated
Tracked calls and forms from the detailing accounts we run
$10.81
Average cost per detailing enquiry
Google and Meta combined, $72K of ad spend
35,700+
Enquiries across every account
$537K of ads managed by the same team since 2020
8,574
Calls in the last 30 days
Tracked inbound calls to the clients we manage
21.45%
Best conversion rate
Gold Coast detailing account: clicks that became a call or form
10.32%Click-through rate
4,250enquiries
$45.4Kad spend
$10.68per enquiry
Detailing, ceramic coating and window tinting run as separate campaigns. The ceramic coating ads hit a 19.1% click-through rate — nearly one in five people who see the ad tap it — and the account holds a 31–32% share of Newcastle detailing searches.
Common questions
Questions about working with Detail Up
The people who build and run your campaigns. There is no account-manager layer; the person who set up your ads answers your email.
Tasmania, Australia. Campaigns for clients in the US, Canada, New Zealand and the UK are run from here, with call-backs and reporting scheduled to your time zone.
Detail Up markets detailing businesses only. The same team runs trade-business campaigns under a separate brand, True Blue Tradie Marketing.
Yes. Tell us your market and we will connect you with a detailer in a comparable one.
Book a call
Book a call and find out whether your area is still open
Tell us where you work. On the call we check whether your territory is available, show you what detailing leads have cost in comparable markets, and set out exactly what we would run. No obligation.
- Australia (03) 6315 9112
- USA & Canada (619) 436 1017
- One detailer per territory
