Every figure is taken directly from a Google Ads, Meta or call-tracking dashboard: what was spent, what came back, what each enquiry cost. Nothing estimated or projected.
How it worksPerformance-based
How Detail Up works: exclusive detailing leads, fees tied to results
One detailer per territory. Website, Google Ads, Meta Ads, SEO and tracking built and run as one system. You pay for the enquiries that arrive, on terms written down before anything starts.
The program
How the program runs, from first call to booked jobs
Six steps, the same for every detailer. Most are live within two weeks of the first call.
Step 1
Territory check
On the first call we confirm your area is open, size the market and estimate what a detailing lead should cost there, using the accounts we already run as the benchmark.
Step 2
Terms in writing
You get a written proposal: what we build, what we run, what the fee is tied to, the starting ad budget and the initial period. Nothing starts until you have read it.
Step 3
Build in two weeks
Onboarding session, photos and video collected, site built, campaigns and Business Profile set up, tracking connected and tested to your phone.
Step 4
Launch
Ads go live. First enquiries usually arrive within days. Your call-back routine is set up the same week, because speed to lead decides how many book.
Step 5
Report monthly
Enquiries by channel, cost per enquiry, what changed and what is next, in plain language. Budget moves toward what books jobs.
Step 6
Scale or throttle
Diary full? We throttle. Capacity opening up? We lift the budget or add a service campaign. The program follows your calendar.
The offer
What performance-based means at Detail Up
The fee is tied to enquiries delivered, and the terms say what an enquiry is: a tracked call, website form or Meta lead form from someone in your area wanting detailing work. If the enquiries do not arrive, the fee does not either.
It is not a guarantee of a fixed number of jobs. Nobody can honestly make that promise, and the ACCC, the FTC, Canada's Competition Bureau, the UK's ASA and New Zealand's Commerce Commission all treat guaranteed-results claims as ones that need evidence. What we can stand behind is the enquiry count, because we track it.
Ad spend is separate from the fee and is paid to Google and Meta from accounts in your name, so you can see every dollar and the incentive to inflate the budget does not exist.
In one sentence: one detailer per territory, everything built and run for you, every enquiry tracked, and a fee that only applies when the enquiries arrive.
Included
What is included in every Detail Up program
Six pieces, run together. Each has its own page explaining what we do and how.
Results
What the program has produced for detailers
6,670+
Detailing enquiries generated
Tracked calls and forms from the detailing accounts we run
$10.81
Average cost per detailing enquiry
Google and Meta combined, $72K of ad spend
35,700+
Enquiries across every account
$537K of ads managed by the same team since 2020
8,574
Calls in the last 30 days
Tracked inbound calls to the clients we manage
21.45%
Best conversion rate
Gold Coast detailing account: clicks that became a call or form
10.32%Click-through rate
4,250enquiries
$45.4Kad spend
$10.68per enquiry
Detailing, ceramic coating and window tinting run as separate campaigns. The ceramic coating ads hit a 19.1% click-through rate — nearly one in five people who see the ad tap it — and the account holds a 31–32% share of Newcastle detailing searches.
Common questions
How Detail Up works: common questions
An initial period long enough for the campaigns to gather data and settle, typically three months, then month to month. The exact term is in the written proposal.
Nothing toward the fee for that period. Ad spend already paid to Google or Meta is not refundable by us, which is why we start budgets conservatively and lift them as enquiries arrive.
You do. Google Ads and Meta ad accounts are created in your name and stay yours, along with the website, domain and Business Profile.
Yes. Tell us and we throttle or pause the campaigns. You are not charged for enquiries you told us not to generate.
Photos and video of your work, your services and prices, your service area, and a phone that gets answered quickly. Speed to lead on your side is the biggest factor in how many enquiries become bookings.
Book a call
Book a call and find out whether your area is still open
Tell us where you work. On the call we check whether your territory is available, show you what detailing leads have cost in comparable markets, and set out exactly what we would run. No obligation.
- Australia (03) 6315 9112
- USA & Canada (619) 436 1017
- One detailer per territory
