The same four steps for every detailer we take on. Most go live within two weeks of the first call.
One detailer per territoryAustralia · USA · Canada · NZ · UK
Car detailing leads that fill your calendar
Detail Up is the marketing agency for car detailers. We build the website, run Google Ads, Meta Ads and SEO as one system, track every call and form, and send exclusive detailing leads to one business per territory. Fees are tied to results.
- 6,670+ tracked detailing enquiries at an average of $10.81 each, from the detailing accounts we run — see the accounts.
- Exclusive territory: we never work with two detailers in the same area.
- Website, ads, SEO and tracking included. You pay for performance, not promises.
6,670+
Detailing enquiries generated
Tracked calls and forms from the detailing accounts we run
$10.81
Average cost per detailing enquiry
Google and Meta combined, $72K of ad spend
35,700+
Enquiries across every account
$537K of ads managed by the same team since 2020
8,574
Calls in the last 30 days
Tracked inbound calls to the clients we manage
21.45%
Best conversion rate
Gold Coast detailing account: clicks that became a call or form
What we do
Car detailing lead generation: website, Google Ads, Meta Ads and SEO, run as one system
Most detailers have tried one piece at a time: a website that never rang, a boosted post, a marketplace that sold the same enquiry to three competitors. We run the whole system for one detailer per area, so the "ceramic coating near me" search, the before-and-after video on Instagram and the Google Business Profile all send the enquiry to the same phone, and every one of them is tracked to its source.
{ 01 }
Website design for detailers
A fast, mobile-first site built around your services and service area, with tap-to-call, a quote form that works on a phone and real photos of your work.
{ 02 }
Google Ads for detailers
Search campaigns for "car detailing near me", "ceramic coating" and "mobile detailing", structured by service, with negative keywords and call tracking.
{ 03 }
Meta Ads for detailers
Facebook and Instagram campaigns built on before-and-after video and lead forms, with retargeting for people who priced a job and did not book.
{ 04 }
SEO for detailers
Service pages, suburb pages and a managed Google Business Profile that keep producing enquiries after the ad budget stops.
How it works
How we generate car detailing leads: from territory check to booked jobs
Territory check
We confirm your area is open, look at what competitors are running, and estimate what a detailing lead should cost in your market.
.01
Build by service
Website pages and campaigns for each service you want more of: ceramic coating, correction, PPF, interior, mobile. Budget weighted to the high-value jobs.
.02
Launch and track
Call tracking, form tracking, GA4 and the Meta Pixel are connected before a dollar is spent, so every enquiry is attributed.
.03
Report and scale
A plain monthly report: enquiries, cost per enquiry, what changed and what is next. Budget moves with your calendar and the season.
.04
One detailer, 30 days
Calls and form enquiries delivered to a single client
88 leads
Why Detail Up
Why detailers choose Detail Up for lead generation
We only market detailing businesses. The same team has managed $537K of Google and Meta ads across trade and service businesses since 2020, and the detailing accounts are the best-performing of the lot: 6,670+ enquiries at $10.81 each.
Exclusive territory
One detailer per area. Your enquiries are yours; nothing is resold to a competitor the way marketplaces do it.
Fees tied to results
You pay for performance. If the leads do not arrive, the fee does not either. The terms are written down before anything starts.
Everything included
Website, Google Ads, Meta Ads, SEO, Business Profile and tracking. No separate agencies, no gaps between them.
Detailing only
We know what a ceramic coating enquiry is worth against a $150 wash, and the campaigns are weighted that way from day one.
Detailing results
Car detailing lead generation results from live accounts
The detailing accounts we run, with spend, enquiries and cost per enquiry taken directly from the Google Ads and Meta dashboards. The results page has the full breakdown, plus live call volume.
10.32%Click-through rate
4,250enquiries
$45.4Kad spend
$10.68per enquiry
Detailing, ceramic coating and window tinting run as separate campaigns. The ceramic coating ads hit a 19.1% click-through rate — nearly one in five people who see the ad tap it — and the account holds a 31–32% share of Newcastle detailing searches.
Leads by service
Leads for every detailing service you sell
Each service is a different customer with a different budget and urgency, so each gets its own page and campaign. Pick the jobs you want more of.
Where we work
Car detailing leads in Australia, the United States, Canada, New Zealand and the UK
Each country page covers the market, real service prices, when demand moves, the marketplaces detailers use there and what advertising costs, with a page for every major city.
US · USD
United States
Detail Up builds and runs the website, Google Ads, Meta Ads and SEO for one detailer per US territory, tracks every call and form, and charges on performance, so you only pay when the enquiries arrive.
NZ · NZD
New Zealand
Detail Up gives one New Zealand detailer per territory a website, Google Ads, Meta Ads and SEO run as one tracked system, with fees tied to the enquiries that arrive rather than a flat retainer.
GB · GBP
United Kingdom
Detail Up runs the website, Google Ads, Meta Ads and SEO for one detailer or valeter per territory in the UK, tracks every call and form, and charges on performance, so you only pay when the enquiries arrive.
Not listed?
Other markets
We take on detailers outside the cities listed when the territory is open and the market is large enough to support the campaign. Ask on the call.
Our approach
Why car detailing marketing needs its own playbook
Generic agency packages treat a $150 maintenance wash and a $1,500 ceramic coating as the same customer. They are not, and the difference decides whether the marketing pays.
Search and social sell different jobs
"Mobile detailing near me" is a customer who wants the job this week, and Google Search wins that enquiry. Ceramic coating, paint correction and PPF are planned purchases sold on what the finish looks like, which is why the detailing accounts we run produce Meta leads at $11.86 each from before-and-after video. A campaign that runs one channel misses half the work.
The high-value jobs need their own budget
In the Newcastle account, the ceramic coating campaign runs at a 19% click-through rate on its own budget. Put it in the same campaign as general detailing and the cheap wash clicks eat the spend before a single coating enquiry lands. Every account we build is structured by service for that reason.
Demand moves with the weather and the calendar
Pre-Christmas in Australia, the spring salt-removal rush in Canada and the northern US, pollen season in Atlanta, hail season in Sydney and Dallas: budgets shift with them. The guides and each country page set out what that looks like in your market.
Common questions
Car detailing lead generation: common questions
Exclusivity, pricing, how enquiries reach you and which markets we cover.
Yes. Detail Up works with one detailer per territory. The enquiries come from your own website, ad accounts and Google Business Profile, and nothing is shared with or resold to another detailer, which is the main difference from marketplaces such as Airtasker, Thumbtack or Bark.
Fees are tied to results and set per territory, based on the market size and the services you want more of. They are written down before anything starts. Ad spend is paid to Google and Meta separately, from accounts in your name, so you see every dollar. There is no published price list because a one-van mobile detailer in a regional town and a coating studio in Sydney are not the same engagement.
Across the detailing accounts we run, $10.81 blended: $10.68 and $10.85 per enquiry on Google Ads in Newcastle and the Gold Coast, and $11.86 per lead on Meta. Your market, radius and services decide where you land; we estimate it on the call and show the accounts on the results page.
The detailing accounts we run produce between 30 and 90+ enquiries a month depending on budget and market, and one client received 88 in 30 days. We give a range for your market rather than a promise, because nobody can honestly guarantee a fixed number.
Australia, the United States, Canada, New Zealand and the United Kingdom, with a page for each and for the major cities in the locations section. We take on other markets when the territory is open and large enough to support a campaign.
Directly: a call to your number, an SMS and email for every form, and Meta lead forms delivered to your phone within seconds. No portal, no call centre. Each enquiry is tracked to the channel that produced it.
Then the fee does not either. That is what performance-based means here, and the terms are set out in writing before launch. See how it works for the detail.
Most detailers are live within two weeks of the first call: onboarding and photos in week one, site and campaigns in week two, first enquiries within days of launch.
Book a call
Book a call and find out whether your area is still open
Tell us where you work. On the call we check whether your territory is available, show you what detailing leads have cost in comparable markets, and set out exactly what we would run. No obligation.
- Australia (03) 6315 9112
- USA & Canada (619) 436 1017
- One detailer per territory