Car detailing marketing results: 6,670+ enquiries at $10.81 each
Every number on this page is straight off a Google Ads, Meta or call-tracking dashboard: what was spent, what came back, what each enquiry cost. Totals first, then 13 accounts broken down one by one.
As at 28 September 2026. Detailing figures are the two Google Ads accounts and two Meta ad sets shown below; agency-wide figures are the manager account's lifetime totals; calls are the latest 30 days of call tracking. Every figure is the platform's own; nothing is estimated or projected.
Google Ads results for car detailers: 6,230 enquiries from two accounts
Two detailing accounts, Newcastle NSW and Gold Coast QLD, lifetime since 2020 as at 28 September 2026. An enquiry is a tracked phone call or quote form; page views and clicks are never counted as conversions.
Newcastle $45.4K + Gold Coast $21.5K, paid to Google from the clients' accounts
4,250 Newcastle + 1,980 Gold Coast: calls and quote forms attributed to ads
Newcastle · Gold Coast, lifetime
Gold Coast: more than one click in five became a call or a form
Car detailing Google Ads results by account
Spend, enquiries and cost per enquiry for the life of each detailing account, split by campaign. Named by area until each client confirms they are happy to be named. Every figure is Google's own.
Detailing, ceramic coating and window tinting run as separate campaigns. The ceramic coating ads hit a 19.1% click-through rate — nearly one in five people who see the ad tap it — and the account holds a 31–32% share of Newcastle detailing searches.
Account totals are from each account's Google Ads Overview for its full date range. Some accounts were opened before the campaigns started, so "since" is when spend began. Cost per enquiry is total spend divided by tracked conversions. Results vary by market and season; one client's numbers do not guarantee another's.
Call tracking results: leads sent to the detailing clients we manage
Straight from the call-tracking dashboard, as at 27 September 2026. Calls only; form enquiries and Meta leads are not counted here, so the real enquiry number is higher.
-11% compared to the prior 7 days
-20% compared to the prior 15 days
29 Aug – 27 Sep 2026
Calls per day, last 30 days
Tracked inbound calls · 29 Aug – 27 Sep 2026
See the daily figures
| Date | Calls |
|---|---|
| Saturday 29 August 2026 | 51 |
| Sunday 30 August 2026 | 414 |
| Monday 31 August 2026 | 495 |
| Tuesday 1 September 2026 | 434 |
| Wednesday 2 September 2026 | 444 |
| Thursday 3 September 2026 | 323 |
| Friday 4 September 2026 | 101 |
| Saturday 5 September 2026 | 61 |
| Sunday 6 September 2026 | 404 |
| Monday 7 September 2026 | 384 |
| Tuesday 8 September 2026 | 323 |
| Wednesday 9 September 2026 | 328 |
| Thursday 10 September 2026 | 328 |
| Friday 11 September 2026 | 76 |
| Saturday 12 September 2026 | 56 |
| Sunday 13 September 2026 | 441 |
| Monday 14 September 2026 | 451 |
| Tuesday 15 September 2026 | 390 |
| Wednesday 16 September 2026 | 370 |
| Thursday 17 September 2026 | 324 |
| Friday 18 September 2026 | 66 |
| Saturday 19 September 2026 | 20 |
| Sunday 20 September 2026 | 390 |
| Monday 21 September 2026 | 337 |
| Tuesday 22 September 2026 | 401 |
| Wednesday 23 September 2026 | 400 |
| Thursday 24 September 2026 | 306 |
| Friday 25 September 2026 | 67 |
| Saturday 26 September 2026 | 62 |
| Sunday 27 September 2026 | 327 |
Read from the call-tracking dashboard. Volume varies with the day of the week, weather and season, and grows as clients come on board.
Every account the team manages: 35,700+ enquiries at $15 each
The Detail Up team also runs campaigns for trade and home-service businesses under True Blue Tradie Marketing. These are the lifetime figures for the Google Ads manager account ($507K, 34,500 enquiries, $14.70 each, 11.19% conversion rate) and the Meta ad sets (1,237 leads at $24.43), all since 2020. The detailing accounts are the best-performing of the set.
Campaigns split by job type. The core glazing campaign runs at $7.26 an enquiry and double glazing at $8.21; shower screens ($15.69) carry their own budget so the cheap repair leads don't starve the bigger jobs.
The landscaping campaign alone produced 1,034 enquiries from $6.5K. One keyword — "landscaping mandurah" — drove 228 tracked phone calls on its own, which is why the account is built around exact job-type terms rather than broad matches.
Search and Performance Max running side by side: the search campaign brings the exact 'concreters central coast' traffic at a 16.8% click-through rate, PMax fills in around it. 79% of enquiries come from a phone.
Roof replacements are five-figure jobs, so a $60 enquiry is cheap — and the account is weighted that way on purpose. Metal roofing and Colorbond replacement terms lead; repairs are there to fund it, not the other way round.
Same structure as Maitland, with 'roof replacement newcastle' as the anchor keyword — 47 enquiries from that single exact-match term. Impression share climbed from 10% to 33% month on month in August.
Named car detailing case studies
The account numbers above are the raw dashboard figures: what was spent, what came back, and what each enquiry cost. What they don't show is the story behind them — where the business started, what changed month to month, which jobs the enquiries turned into. That's the part most agency results pages skip, and it's the part that tells you whether a result is repeatable in your market.
So the named write-ups go further: starting position, what we ran and when, spend and cost per enquiry over time — good months and bad — and what the client booked. They're added as each client signs off, and every figure is approved by them first.
What every case study on this page will include
Every case study published here will follow the same structure, so you can compare like with like.
Starting position
What the business looked like before — rankings, traffic, enquiry volume
What we ran
Which services, over what timeframe, with spend disclosed where the client's happy for it to be
What happened
Leads, cost per lead, ranking movement — month by month, not a cherry-picked week
What it doesn't prove
A clear note that results vary, and one client's numbers don't guarantee another's
Get results like these in your territory
Tell us your city and the detailing jobs you want more of. We will check whether your area is open, show what leads cost in comparable markets and set out what we would run. Every enquiry is tracked from day one.
- Australia (03) 6315 9112
- USA & Canada (619) 436 1017
- One detailer per territory
