How we generate mobile detailing leads
Mobile detailing is the most search-driven service in the trade. Someone wants their car done at home or at work this week and searches "mobile car detailing near me" or "mobile detailing [suburb]". We run a Google Search campaign on those terms across your real radius, a service-area Google Business Profile set up to Google's rules for businesses without a shopfront, and a site with tap-to-call above the fold and a form that works on a phone. In the Gold Coast account, the mobile detailing campaign has produced 493 enquiries alongside 1,253 from the main campaign.
How we do itMobile detailing lead generation, built for the mobile detailing buyer
Radius targeting
Your real travel area, weighted to the suburbs with the higher job values.
Service-area profile
One profile, address hidden, service area set, so it ranks in the map pack without a suspension.
Phone-first site
Tap-to-call, a three-field form, a photo of your van, and your areas stated plainly.
Capacity-based budgets
Budget throttled when the diary is full, lifted when it is not, so you never pay for enquiries you cannot take.
When mobile detailing demand moves
Peaks before Christmas and through summer in Australia and New Zealand, spring through summer in the US, Canada and the UK. Interior work carries the winter.
The mobile detailing marketing mistake we see most
A profile set up with a home address showing, or two profiles for one business. Both get suspended. And a site with no service-area list, so the customer cannot tell whether you come to them.
What a mobile detailing lead is worth
Mobile detailing jobs are lower value individually, $80–$180 on Airtasker up to $300–$500 for a full detail in Australia and US$158–$443 by tier in the US, and they repeat: a maintenance customer every six to eight weeks is worth far more than one job. The campaigns are built to win the first visit and the site to sell the schedule.
Every enquiry is tracked to its source, and the monthly report shows cost per enquiry by campaign. The revenue goal calculator shows how many mobile detailing leads a month it takes to hit a revenue target at your close rate.
